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Russell Brunson’s Expert Secrets Book Review

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Russell Brunson’s Experts Secret – Book Review

Note: I am an independent user of ClickFunnels, not an employee. The opinions and results expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

Who is Russell Brunson?

Russell Brunson is a family man with five children who originated from a small town in the United States. He started his own company while still living at home with his parents and enrolled in college. His company had been super profitable and he has a following of millions. So, you can say he is a successful businessman.

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Russell Brunson expert secrets Book Reviews

Russell Brunson latest venture has been to publish a book entitled, “Russell Brunson expert secrets”. According to many reviews his book is somewhat controversial. The opinions seemed to be split with some folks viewing the information as incomplete and his methods abrasive. Whereas many people think the book is innovative and informative. Basically, the book is genius. It’s pitches Russell Brunson ‘ClickFunnels’ program software but along the way dispenses helpful and progressive sales tactic methods.

Russell Brunson Sales Methods

Russell promotes the idea that people have the inborn desire to belong to something. For example, a gang. Gangs have been very effective into turning nice, normal young people into vicious killers and thugs, all for the sake of feeling they belong to a family. Many corporations today, use that same idea to gain a following. People get the sense that they belong to an elite group when they own or wear a certain brand. Russell promotes turning your ideas into a club of sorts. Making people feel like owning your idea, product or service makes them part of an exclusive circle. Implementing that process would be particular to each person’s, business or entrepreneurial idea. However, understanding the process to promote your business ventures has been lucrative to many of Russell’s followers.

Russell Brunson Promotes ClickFunnels

ClickFunnels is a software that can be obtained from Russell Brunson. Basically, ClickFunnels software takes customers through a process when visiting a website. This process claims to be specialized in educating the customer about your idea and then working to building trust in your idea. Next, strongly encouraging customers to purchase and then prompting the customers to provide leads to the next customer. Clients who have used the software extols his value by sharing their experiences of building a broad customer base and building profits in a short time.

Benefits of Russell’s ClickFunnels Method

ClickFunnels program claims to streamline the business startup process. Saving tons of money and time for the everyday entrepreneur. Russell encourages the everyday Joe wanting to start a lucrative business in a flash to experiment with different products and ideas. Don’t limit yourself but constantly search for a hot selling idea, product or service. He encourages them to test the market with the ClickFunnels program to determine if customers are ready to purchase in mass quantities before investing time, effort and loads of money on something that may bomb in the market place.

Russell Brunson Diversion Method

Russell uses low cost products to draw customers to his business and then diverts them to his real and main product for sale. For example, Russell compiled several of his best sales pitches about how to organize webinars. He offered the CD’s for $3.00. The sales pitches lead buyers to his main product which was ClickFunnels software.

Expert Secrets Book

Russell encourages entrepreneurs to think outside the box. He realized that the majority of everyday entrepreneurs just don’t have a ton of cash to invest and then lose. Russell has devised through his software ClickFunnels a low-cost technique for quick business startups.

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